Uplift Oil & Gas Margins by Empowering Your Back Office with a Modern Approach to ERP

Wall Street, investors, and stakeholders are shining a bright light on the energy industry’s negative cash flow problem.  Virtually every independent oil & gas company needs to tighten operations so that more revenue drops to their bottom line – the question is where and how?  In a world where elimination or tightening of multimillion-dollar drilling programs are the leading indicators of belt tightening, an often-overlooked area of opportunity that has been exploited by the best run companies is their back-office operations.   We are an industry that has learned to settle for running its operations on 30-year-old technology.  For the last decade, the oil & gas back office technology landscape has withered from under investment and lack of innovation. There is good news on the horizon though.  Since the industry downturn hit its low point in early 2016, the need for software innovation has increased in urgency. At the same time, technology providers have served the oil & gas industry well with applications of new technologies that take advantage of the cloud and advanced computing architectures.  A new wave of innovation is surging forward, and it is aimed right at our industry’s number one problem – driving efficiency and effectiveness in oil & gas organizations.  

Unlocking Vast Cash Flow Potential

So, how can the oil & gas industry unlock value that we didn’t know we could unlock or that we were unable to unlock with decrepit technologies?  That’s a question the brightest minds are working to solve. The hunt is on to find all of the areas across the organization where operations can be tightened up and cost savings can be dropped to the bottom line.   An area often overlooked is the keeper of the bottom line, your accounting systems, the processes they operate under, and the staff that execute them.  You should be able to rely on your software partner to give you the levers to drive cost out of your company. Cost is locked up in three areas of your accounting department.

Time is Money

Oil & gas companies have become accustomed to hours of processing and overnight runs for common processes like revenue, JIB, allocations and other large data matching / data calculating processes.  In a world where everything around us is delivered with lightning speed, there is a mismatch in the energy industry where we wait hours or days for critical business data. Why? We’ve been told that data sets are large, the calculations too complex, and processes very wiry.  But that’s just not true and easily disproved when comparing to similar processes, even within the industry. If we apply the same level of innovation to accounting as we have to reservoir simulation and seismic processing, we can cut time off of critical processes, reducing cycle times from hours and days to seconds and minutes.  The result has epic benefits. Time savings in processing of common accounting workflows have the potential to drive significant cost savings in oil & gas organizations by enabling faster, better decisions, by not waiting and losing focus, and by knowing an answer when we need it so that we can move on to the next task, problem or customer.  

G&A Scope Creep

The efficiency – or inefficiency – with which energy professionals work is a significant driver of our cost model.  Inefficiency drives the need for more people working on more tasks that take longer. The promise of technology has long been to allow teams to work better which means faster and with fewer mistakes.  The reality when using aging, older technologies is often exactly the opposite. Systems become more like Frankenstein, with external processes bolted on, causing the whole process to lumber forward, ready to tip over at any moment. In addition to inefficiency, the number of people, both functional and technical, required to manage the processes the systems are meant to be ‘automating’ creeps up over the year.  New technology is like a new set of tires on your car – the ride is smoother and so much more efficient. As underlying technologies have matured and our understanding of how to manage businesses have evolved, comprehensive, single platform systems allow for a new level of efficiency in your staff.  This gives management options – options to move staff previously charged with monitoring slow, broken processes to higher value, research or customer relations types of roles. Over time, less and less personnel will be dedicated to working on the system and more and more will be benefiting from the system.

Information Technology Sprawl

More servers, more storage, more computer room space, more memory, more.  For organizations of all sizes this drumbeat of more has led to a tipping point of computing infrastructure complexity and more importantly, cost.  The total cost of ownership (TCO) for infrastructure has soared while energy companies continue to see a diminishing return on IT investments. Servers and the related infrastructure management devices have increased in complexity and proliferate across energy organizations, leading to a natural inefficiency that happens when any system gets too big and muddled.  

How to Drop More Revenue to Your Bottom Line

W Energy Software is uniquely positioned to accelerate processing times, reduce G&A costs, and eliminate on-premise hardware overhead due to our unique architecture and laser focus on customer experience.  W Energy Software is dedicated to designing and delivering software tools that are core to your organization and essential to driving cost down across your oil & gas business. Our unified ERP software platform is built to take full advantage of the cloud’s economy of scale and on-demand computing power, giving your team a solid foundation on which to run your business while delivering game-changing capabilities to cut costs, boost efficiency, and drive more revenue to your bottom line. W Energy Software provides 4 areas of opportunity for you to transform your ERP system into a cost savings machine.  

All Processes in One System

  W Energy Software is the only ERP solution that manages every oil & gas business process from wellhead to city gate.  This means that every cost, move, valuation, calculation associated with every molecule or barrel is transparently tracked and available to interact with.  This gives your team unparalleled insight and a new level of efficiency in managing the numbers, servicing customers and stakeholders and managing your business.  

Done Once, Done Right

W Energy Software brings a unique approach to keeping you current on your software. This means keeping the latest capabilities at your employee’s fingertips and keeping you current on our nickel not yours.  Taking advantage of the latest technologies and advanced dev ops and testing capabilities, W Energy Software does away with the dreaded software upgrade and its mountainous cost. Our ‘managed upgrade services’, included in your license fees, keeps your system up to date with our releases, saving you significant time and money over the life of the system.  The competition, on the other hand, has made it a point to monetize upgrades, effectively holding critical software enhancements hostage. That’s just not right.

Cut Research and Analysis Time

Built for speed, The W Energy Software platform allows your employees to do tasks that currently take hours and days in minutes and seconds.  Faster processing leads to faster analysis meaning that your employees can be more productive with the time that they have, and you can accomplish more with fewer cycles, fewer iterations and fewer eyeballs on the issue.  Speed is a force multiplier and the W Energy Software platform can allow your workforce to do much more in less time, with less effort.

Cut Your IT Costs

In the past decades, the oil & gas industry has thrown information technology and money at the problems of managing assets at scale, sustaining momentum, and staying competitive.  The promise of cloud computing is to turn this paradigm on its head and allow organizations to tack cost in alignment with need. A new level of elasticity in procuring the computing power necessary is now possible, ensuring that the speed and storage that you need is available when you need it and it goes away (and off your balance sheet) when you don’t.  And today, W Energy Software is the only fully integrated ERP solution built 100% on the cloud. To thrive in today’s dynamic business and market environment, oil & gas companies must do more with the resources they already have.  By empowering your back-office accounting workforce with the technology they need to unleash their full potential, producers can create tangible business value, drive game-changing operational efficiency, and uplift margins.  These are the attainable goals that oil & gas companies should aim for, however, your choice of ERP software may be holding you back. Time to ditch those legacy providers and make the switch to W Energy Software.
Mark Hill brings nearly 30 years of experience as a senior executive, sales leader, and technology thought leader to W Energy Software.  Prior to joining the company, he was Senior Vice President of Global Sales and Marketing at P2 Energy Solutions and served as Vice President of Sales at industry leading Commodity Management provider Allegro Development.  Hill has also held leadership, sales and technology positions at Ikon Science, Divine (formerly Sagemaker) and leading energy companies including Calpine and Dynegy.
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Hayes Luger

Vice President of Professional Services

Hayes has over 17 years of experience in the Energy and Financial Services space driving high growth organizations while focusing on operational improvements and delivery excellence. She earned a Bachelor of Liberal Arts from the University of Mississippi.

Specialties: Management / Technology Consulting, Strategy, Disciplined Sales Execution, Account / Customer Success Management, Relationship Management, Delivery Methodologies & Best Practices, Estimating Models & Frameworks, SaaS & On-Premise Software Implementation, Program / Project Management, Team Building & Leadership, and P&L Management.


Chief of Staff

Jonathan joined W Energy Software in 2022, bringing more than 10 years of experience in corporate finance and financial services. Prior to joining W, he served on the FP&A team at Magellan Midstream Partners, where he focused on business optimization and cost containment. As Chief of Staff, Jonathan’s current responsibilities include strategic planning, project management, and decision support within W’s executive team. He graduated with Magna Cum Laude honors from Northeastern State University, earning a B.B.A. in Finance. Furthermore, he holds an MBA from Louisiana State University Shreveport and a master’s degree from Dallas Theological Seminary.

Rachel Collins

Chief Executive Officer

Rachel Collins joins WES with over 25 years of organizational transformation experience. Prior to WES, Rachel was the General Manager of Insite360, the software and analytics division of Gilbarco Veeder-Root (a NYSE:VNT operating company). Prior to Insite360, Rachel served as General Manager and SVP at Aurea Software (ESW Capital/Trilogy), where she directly managed several acquisitions including ista NA, Lyris, MessageOne, AlertFind, Artemis, Jive software operations, and Jive’s FedRAMP program. Rachel is responsible for over a billion annual recurring revenue since 2013. She also founded a boutique consulting firm focused on java development and middleware integration serving the energy, financial services, and healthcare sectors.

Rachel graduated with Cum Laude honors from LSU, with a B.S. in Information Systems and Decision Sciences. In 2019, Rachel graduated with Magna Cum Laude honors from Colorado State University Global, with a Master’s Degree in Finance.


Chief Financial Officer

Michael earned his undergraduate degree at the University of Kentucky and holds an MBA from the Northwestern University Kellogg School of Management. He began his career at LaSalle Bank in Chicago, later transitioning to an asset management firm, leading efforts to optimize internal processes and manage data flow across the organization. Michael has over 20 years of experience in FP&A, accounting, information systems management and capital markets.

Andy James

Chief Product Officer

Andy has 30 years of oil and gas experience which have been focused on technology leadership roles. He has extensive experience in commercial software delivery, product management, and product life cycle. Mr. James joined W Energy Software in January 2023, prior to which he served 10 years at IHS Markit where he led the global software development organization for the upstream oil and gas business. Key contributions include leading the geoscience software organization, migration of key platform technologies to the cloud, and Agile development transformation. Mr. James also spent 20 years in global roles in London, Holland, and Houston with Halliburton, including stints with KBR, Halliburton Integrated Solutions, and finally Landmark Graphics.

Vipul Bansal

Chief Technology Officer

Vipul Bansal brings in 20+ years of technology experience helping organizations build scalable solutions. In his role as VP of Engineering, Vipul leads the platform engineering teams delivering robust ERP solutions and plays a critical role in helping W Energy remain at the forefront of innovation. Prior to joining W Energy, Vipul was Head of Engineering for Seven Lakes Technologies building truly cloud-native SaaS solution for oilfield production, field operations and production accounting. Vipul received his Master’s from Wayne State University and holds a Bachelor’s in engineering from Sardar Patel University.

Whitney Braden

Chief Human Resources Officer

Whitney joined W Energy Software in 2013 and currently serves as the Vice President of Human Resources. She is passionate about building strategies and initiatives focused on solving business and people challenges. Whitney earned a bachelor’s degree in Psychology from Rogers State University and a Graduate Certificate in Human Resource Management from Oklahoma State University.

David Craig

Senior Vice President of Client Experience

David has over 20 years of experience in Upstream Oil & Gas spanning the IT strategy, design and implementation disciplines as well as extensive experience in data warehousing, business analytics, revenue accounting, production accounting and land applications. He earned a BA in Business Administration and Management and his MBA from Baylor University.

Frank Fuda

Vice President of Sales

Frank joined the W Energy team in 2020 and currently serves as Associate Vice President of Sales. He has 14 years of experience in various sales roles and enjoys helping clients across the oil and gas industry achieve strategic transformation. Frank earned a bachelor’s degree in Business Administration from Baylor University.

Aubree Witt

Business Operations Coordinator

Aubree joined W Energy Software in 2018 and currently serves as the Executive Administrator for the Leadership Team. She graduated from the University of Oklahoma with a Bachelors in Sociology and comes with 10 years of administrative experience.

Stacey McCroskey

Head of Product Strategy

Stacey McCroskey, Ph.D., PMP joins WES with over 25 years’ experience in both corporate and educational settings. She has focused on software products and services in the oil & gas, construction, and financial services industries. She is a management professional with global experience in strategic planning, product leadership, project and change management, product development, and employee development.  Stacey has also worked as a college professor and Dean teaching management, leadership, organizational behavior, and project management courses.

Stacey earned her undergraduate degree and Master of Science in Accounting Degrees from Oklahoma State University. She also has a Master of Arts in Industrial and Organizational Psychology from The Chicago School of Professional Psychology and her Doctor of Philosophy in Organization and Management from Capella University. She has her Project Management Professional (PMP) Certification from the Project Management Institute.

Sean Giese

Board Member

Sean joined True Wind in 2018 and is a Director of Envoy Global, Sysnet Global Solutions, and W Energy Software. Prior to joining True Wind, Sean spent over a decade at Technology Crossover Ventures (TCV) where he led and managed growth equity investments and buyouts within technology. Sean was involved with various investments across the technology sector including Actifio, Cradlepoint, Datto, ExtraHop, Fuze, GoDaddy, Twilio, XRS and several others. Prior to joining TCV, Sean was with Deutsche Bank in the Technology Mergers & Acquisitions group.

Sean holds a B.S. in Aerospace Engineering from University of California, Los Angeles.

Mike Crest

Board Member

Mike brings more than 25 years of IT industry experience where he was most recently CEO and President at Optanix, a software and solution provider for large enterprise collaboration and communications technology, where he led the team through a successful sale of the company in 2021.

Prior to joining Optanix, Mike served as CEO of Arcserve, a provider of data backup and recovery solutions, where he led the team that took the company independent. Before that, he held several executive level roles at CA Technologies, one of the largest independent software corporations in the world, and spent eight years in technology sales leadership roles at one of the largest resellers in the world.

Mike holds B.S. degrees in Business Administration, Computer Science and Communications from Minnesota State University.


Board Member

Sam joined True Wind in 2021. Prior to joining True Wind, Sam was co-CFO of Active Interest Media. Prior to his role at Active Interest Media, Sam worked at Wind Point Partners, a private equity firm, and in the Financial Sponsors Group at Citigroup.

Sam holds a B.A. in International Studies and a minor in Latin American Studies from Johns Hopkins University.

Mike Anello

Board Member

Mike Anello is dedicated to helping growth-oriented businesses maximize their operations by applying his extensive sales and marketing expertise to portfolio companies.

Prior to founding M33, Mike was a member of the ops team at Valor Equity Partners, where he focused on implementing sales and marketing best practices across the firm’s portfolio. Before this, Mike led business development for Axium Software (acquired by Deltek), where he led acquisitions and helped double the size of Axium’s sales and marketing engine in less than two years. Mike has worked with several companies to optimize and streamline their sales and marketing efforts, including Illumio Software, Tesla Motors, Manduka, Porch, and Project44. He was also a cofounder of Cleverlayover. Mike, Gabe and Brian first worked together at General Catalyst. There Mike built the sourcing team and focused on software and healthcare opportunities.

Mike graduated from the University of Notre Dame summa cum laude. He walked on to the Notre Dame Football Team, eventually earning a scholarship and two-time Academic All-American Honors. Mike received his MBA from Harvard Business School. While there, he partnered with Shikhar Ghosh and Mark Roberge to build a playbook around best practices for scaling sales teams from $10 million to $100 million in revenue.

Mike’s passion for giving back led to the launch of Boston’s inaugural St. Baldrick’s Event, a pediatric oncology research foundation. Since then he has led more than 10 events in four cities.

Peter Waldroop

Board Member

Pete Waldroop has served as executive, CEO, and Board member for numerous organizations over his 26 year career in IT and software.  Mr. Waldroop has founded such successful organizations as Waterfield Energy, Capitalize Consulting, and Quorum Business Solutions. Mr. Waldroop’s commitment to client service now extends to cyber security though Asgard Cyber Security.

Rachel Collins

Board Member

Rachel Collins joins WES with over 25 years of organizational transformation experience. Prior to WES, Rachel was the General Manager of Insite360, the software and analytics division of Gilbarco Veeder-Root (a NYSE:VNT operating company). Prior to Insite360, Rachel served as General Manager and SVP at Aurea Software (ESW Capital/Trilogy), where she directly managed several acquisitions including ista NA, Lyris, MessageOne, AlertFind, Artemis, Jive software operations, and Jive’s FedRAMP program. Rachel is responsible for over a billion annual recurring revenue since 2013. She also founded a boutique consulting firm focused on java development and middleware integration serving the energy, financial services, and healthcare sectors.

Rachel graduated with Cum Laude honors from LSU, with a B.S. in Information Systems and Decision Sciences. In 2019, Rachel graduated with Magna Cum Laude honors from Colorado State University Global, with a Master’s Degree in Finance.


Chief Operating Officer

Sally has spent 20+ years in IT, Commercial Software and Consulting focused on Operations and Customer Success.  Sally most recently was the VP of Customer Success at Gilbarco Veeder-Root (a NYSE:VNT operating company), a retail petroleum equipment manufacturer and technology platform with a customer base of more than $450mm in annual revenues in their Retail Solutions organization. Sally joined W Energy Software in April of 2023 and will leverage her extensive experience in managing large Services & Customer Success organizations to drive efficiencies through automation and build cross functional synergies to support our growth and scale.   


Head of Product Management

Hari is a highly experienced professional who over 18 years has consistently demonstrated a passion for leveraging technology to achieve exceptional business outcomes in the Energy industry. Prior to W Energy Software, Hari as the Director of product management was pivotal in shaping the JOYN product line and ensuring its alignment with overall business strategy making Seven Lakes Technologies a market leader in oilfield operations and data capture. As an offshore oilfield engineer in the North Atlantic and Gulf of Mexico, Hari brings a unique perspective to the Energy software industry. 

Hari graduated from the MIT Sloan School of Management with an MBA. He also has a bachelor’s degree in Materials & Metallurgical engineering from the world-renowned Indian Institute of Technology, Chennai.

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