3-Point Blueprint to Immediately Boost Operator Cash Flow: Part 1

Part 1: Engaging with Field Production Staff

If you are a C-Suite, Division VP, or field leader, you have the opportunity right now to take simple steps toward immediately impacting your cash flow by bridging the gap that exists between executives and field staff.  Lease Operators and Pumpers are often ignored by senior leadership, yet they have a wealth of ideas for improving production and cash flow for the organization.  By engaging with field staff and building trust, this small effort will pay huge dividends.

I recently started this blog series to explore three impactful strategies your team can implement today to drop more revenue to the bottom line.  In the last post, I provided my 30-year back story and experiences building intelligent production operations.  The fundamental strategies that will enable your team to reap the rewards of intelligent operations begins with getting out in the field and starting a conversation with field staff, the topic for today.  Other topics will include investing in your field production teams and leveraging your production and non-op data to boost cash flow.

 

Go Visit, Talk With, and Listen to Your Field Production Teams

It’s ironic that after spending millions to drill and complete a well with much fanfare, operators often unceremoniously hand over the daily upkeep of a new well to field staff who are charged with maintaining it for its entire lifespan.  And while drilling & completion teams are often rewarded with parties, steak dinners, and celebrations when they reach certain targeted goals, production teams are often inadvertently ignored.

Don’t wait! Immediately set up a time to go visit each of your field production teams, both group sessions and a few one-on-one meetings will prove to be immensely helpful in the effort to increase your cash flow.  And don’t rush it.   Give yourself plenty of time for these visits, as it could be the biggest impact you have on increasing base production all year.

For mission-critical field staff who have been unintentionally marginalized, it is important to create a dialogue, not a monologue or pep talk.  Ask meaningful questions, then be sure to listen. Hear what they have to say and encourage them to open up and share their ideas around improving well performance and reducing downtime.  In all my years of field visits, I’ve never met a person who didn’t teach me something valuable when I sat and listened, whether in their truck or over breakfast or lunch.  And even more importantly, I’ve never met anyone in the field that didn’t have a really good plan for increasing the base production of their wells in multiple ways.  They just needed help with a few roadblocks, a budget, or just encouragement to help get those plans into motion.

Go out of your way to show more attention with these critical members of your team who probably feel ignored, including lease operators, pumpers, and automation/measurement techs.  This is a great chance to mend the fence and show them how much you appreciate and trust their experience with an in-person visit.  Put on your FRC Jeans, steel toe boots and hardhat.  Provide an opportunity to eat, sit, ride with, and listen to these workhorses who quietly do their job every day.  And don’t ignore your field contractors.  Long-time contractors working on your wells can often give great advice on industry best practices based on their long experience.

 

Acknowledge Fractured Leadership

Be transparent when talking to production teams.  While drilling & completion departments often have one VP or senior leader over the entire division, production often suffers from “fractured leadership”.  It can include production field leadership, divisional or business unit leadership, engineering leadership, reservoir leadership, and sometimes other teams with a vested interest in impacting field production.  This often produces mixed messages to field production personnel, leading to wasted efforts, projects and time.

By getting out in the field and listening to your field staff as well as acknowledging fractured production operations leadership, your organization is taking the first steps toward forming a clearly aligned and unified plan to enhance base production.  In addition, you are also opening up a clear channel for incorporating valuable field-level insights that can provide an immediate payoff for production optimization and increased cash flow from the start.

 

This is part 1 of our 3-part series: 3-Point Blueprint to Immediately Boost Operator Cash Flow. To read part 2, click here.

Looking for more?  Watch the 20-min Coffee Break Webinar: “Introduction to Production Operations and Field Data”  to get a walkthrough of W Energy Software’s Production Operations solutions and key features of W Energy Software’s field data capture solutions. Click below to watch now. 

 


 

Kevin Decker, President PEAKE, LLC. Kevin Decker has nearly 30 years of experience with independent E&Ps, building and leading teams in the space where finance, field technology, and operations services converge. His extensive experience includes optimizing field production processes, developing best-in-class M&A integration processes with 135 acquisitions in 10 years, and optimizing drilling efficiency and base production by applying data science and analytics to operations support center challenges. Kevin is President of Peake, LLC, an energy, technology, and management consulting firm. He spent the bulk of his career at Chesapeake Energy where he held various senior management positions, including Director of Intelligent Production Operations, Director of Integrated Field Operations, and Director of Operations Data Services. Kevin earned a B.S. in Accounting from Oklahoma State University and is a Certified Public Accountant.

 

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Hayes Luger

Vice President of Professional Services

Hayes has over 17 years of experience in the Energy and Financial Services space driving high growth organizations while focusing on operational improvements and delivery excellence. She earned a Bachelor of Liberal Arts from the University of Mississippi.

Specialties: Management / Technology Consulting, Strategy, Disciplined Sales Execution, Account / Customer Success Management, Relationship Management, Delivery Methodologies & Best Practices, Estimating Models & Frameworks, SaaS & On-Premise Software Implementation, Program / Project Management, Team Building & Leadership, and P&L Management.

JONATHAN JACKSON

Chief of Staff

Jonathan joined W Energy Software in 2022, bringing more than 10 years of experience in corporate finance and financial services. Prior to joining W, he served on the FP&A team at Magellan Midstream Partners, where he focused on business optimization and cost containment. As Chief of Staff, Jonathan’s current responsibilities include strategic planning, project management, and decision support within W’s executive team. He graduated with Magna Cum Laude honors from Northeastern State University, earning a B.B.A. in Finance. Furthermore, he holds an MBA from Louisiana State University Shreveport and a master’s degree from Dallas Theological Seminary.

Rachel Collins

Chief Executive Officer

Rachel Collins joins WES with over 25 years of organizational transformation experience. Prior to WES, Rachel was the General Manager of Insite360, the software and analytics division of Gilbarco Veeder-Root (a NYSE:VNT operating company). Prior to Insite360, Rachel served as General Manager and SVP at Aurea Software (ESW Capital/Trilogy), where she directly managed several acquisitions including ista NA, Lyris, MessageOne, AlertFind, Artemis, Jive software operations, and Jive’s FedRAMP program. Rachel is responsible for over a billion annual recurring revenue since 2013. She also founded a boutique consulting firm focused on java development and middleware integration serving the energy, financial services, and healthcare sectors.

Rachel graduated with Cum Laude honors from LSU, with a B.S. in Information Systems and Decision Sciences. In 2019, Rachel graduated with Magna Cum Laude honors from Colorado State University Global, with a Master’s Degree in Finance.

MICHAEL TETZLAFF​

Chief Financial Officer

Michael earned his undergraduate degree at the University of Kentucky and holds an MBA from the Northwestern University Kellogg School of Management. He began his career at LaSalle Bank in Chicago, later transitioning to an asset management firm, leading efforts to optimize internal processes and manage data flow across the organization. Michael has over 20 years of experience in FP&A, accounting, information systems management and capital markets.

Andy James

Chief Product Officer

Andy has 30 years of oil and gas experience which have been focused on technology leadership roles. He has extensive experience in commercial software delivery, product management, and product life cycle. Mr. James joined W Energy Software in January 2023, prior to which he served 10 years at IHS Markit where he led the global software development organization for the upstream oil and gas business. Key contributions include leading the geoscience software organization, migration of key platform technologies to the cloud, and Agile development transformation. Mr. James also spent 20 years in global roles in London, Holland, and Houston with Halliburton, including stints with KBR, Halliburton Integrated Solutions, and finally Landmark Graphics.

Vipul Bansal

Chief Technology Officer

Vipul Bansal brings in 20+ years of technology experience helping organizations build scalable solutions. In his role as VP of Engineering, Vipul leads the platform engineering teams delivering robust ERP solutions and plays a critical role in helping W Energy remain at the forefront of innovation. Prior to joining W Energy, Vipul was Head of Engineering for Seven Lakes Technologies building truly cloud-native SaaS solution for oilfield production, field operations and production accounting. Vipul received his Master’s from Wayne State University and holds a Bachelor’s in engineering from Sardar Patel University.

Whitney Braden

Chief Human Resources Officer

Whitney joined W Energy Software in 2013 and currently serves as the Vice President of Human Resources. She is passionate about building strategies and initiatives focused on solving business and people challenges. Whitney earned a bachelor’s degree in Psychology from Rogers State University and a Graduate Certificate in Human Resource Management from Oklahoma State University.

David Craig

Senior Vice President of Client Experience

David has over 20 years of experience in Upstream Oil & Gas spanning the IT strategy, design and implementation disciplines as well as extensive experience in data warehousing, business analytics, revenue accounting, production accounting and land applications. He earned a BA in Business Administration and Management and his MBA from Baylor University.

Frank Fuda

Vice President of Sales

Frank joined the W Energy team in 2020 and currently serves as Associate Vice President of Sales. He has 14 years of experience in various sales roles and enjoys helping clients across the oil and gas industry achieve strategic transformation. Frank earned a bachelor’s degree in Business Administration from Baylor University.

Aubree Witt

Business Operations Coordinator

Aubree joined W Energy Software in 2018 and currently serves as the Executive Administrator for the Leadership Team. She graduated from the University of Oklahoma with a Bachelors in Sociology and comes with 10 years of administrative experience.

Stacey McCroskey

Head of Product Strategy

Stacey McCroskey, Ph.D., PMP joins WES with over 25 years’ experience in both corporate and educational settings. She has focused on software products and services in the oil & gas, construction, and financial services industries. She is a management professional with global experience in strategic planning, product leadership, project and change management, product development, and employee development.  Stacey has also worked as a college professor and Dean teaching management, leadership, organizational behavior, and project management courses.

Stacey earned her undergraduate degree and Master of Science in Accounting Degrees from Oklahoma State University. She also has a Master of Arts in Industrial and Organizational Psychology from The Chicago School of Professional Psychology and her Doctor of Philosophy in Organization and Management from Capella University. She has her Project Management Professional (PMP) Certification from the Project Management Institute.

Sean Giese

Board Member

Sean joined True Wind in 2018 and is a Director of Envoy Global, Sysnet Global Solutions, and W Energy Software. Prior to joining True Wind, Sean spent over a decade at Technology Crossover Ventures (TCV) where he led and managed growth equity investments and buyouts within technology. Sean was involved with various investments across the technology sector including Actifio, Cradlepoint, Datto, ExtraHop, Fuze, GoDaddy, Twilio, XRS and several others. Prior to joining TCV, Sean was with Deutsche Bank in the Technology Mergers & Acquisitions group.

Sean holds a B.S. in Aerospace Engineering from University of California, Los Angeles.

Mike Crest

Board Member

Mike brings more than 25 years of IT industry experience where he was most recently CEO and President at Optanix, a software and solution provider for large enterprise collaboration and communications technology, where he led the team through a successful sale of the company in 2021.

Prior to joining Optanix, Mike served as CEO of Arcserve, a provider of data backup and recovery solutions, where he led the team that took the company independent. Before that, he held several executive level roles at CA Technologies, one of the largest independent software corporations in the world, and spent eight years in technology sales leadership roles at one of the largest resellers in the world.

Mike holds B.S. degrees in Business Administration, Computer Science and Communications from Minnesota State University.

SAM AUSTIN

Board Member

Sam joined True Wind in 2021. Prior to joining True Wind, Sam was co-CFO of Active Interest Media. Prior to his role at Active Interest Media, Sam worked at Wind Point Partners, a private equity firm, and in the Financial Sponsors Group at Citigroup.

Sam holds a B.A. in International Studies and a minor in Latin American Studies from Johns Hopkins University.

Mike Anello

Board Member

Mike Anello is dedicated to helping growth-oriented businesses maximize their operations by applying his extensive sales and marketing expertise to portfolio companies.

Prior to founding M33, Mike was a member of the ops team at Valor Equity Partners, where he focused on implementing sales and marketing best practices across the firm’s portfolio. Before this, Mike led business development for Axium Software (acquired by Deltek), where he led acquisitions and helped double the size of Axium’s sales and marketing engine in less than two years. Mike has worked with several companies to optimize and streamline their sales and marketing efforts, including Illumio Software, Tesla Motors, Manduka, Porch, and Project44. He was also a cofounder of Cleverlayover. Mike, Gabe and Brian first worked together at General Catalyst. There Mike built the sourcing team and focused on software and healthcare opportunities.

Mike graduated from the University of Notre Dame summa cum laude. He walked on to the Notre Dame Football Team, eventually earning a scholarship and two-time Academic All-American Honors. Mike received his MBA from Harvard Business School. While there, he partnered with Shikhar Ghosh and Mark Roberge to build a playbook around best practices for scaling sales teams from $10 million to $100 million in revenue.

Mike’s passion for giving back led to the launch of Boston’s inaugural St. Baldrick’s Event, a pediatric oncology research foundation. Since then he has led more than 10 events in four cities.

Peter Waldroop

Board Member

Pete Waldroop has served as executive, CEO, and Board member for numerous organizations over his 26 year career in IT and software.  Mr. Waldroop has founded such successful organizations as Waterfield Energy, Capitalize Consulting, and Quorum Business Solutions. Mr. Waldroop’s commitment to client service now extends to cyber security though Asgard Cyber Security.

Rachel Collins

Board Member

Rachel Collins joins WES with over 25 years of organizational transformation experience. Prior to WES, Rachel was the General Manager of Insite360, the software and analytics division of Gilbarco Veeder-Root (a NYSE:VNT operating company). Prior to Insite360, Rachel served as General Manager and SVP at Aurea Software (ESW Capital/Trilogy), where she directly managed several acquisitions including ista NA, Lyris, MessageOne, AlertFind, Artemis, Jive software operations, and Jive’s FedRAMP program. Rachel is responsible for over a billion annual recurring revenue since 2013. She also founded a boutique consulting firm focused on java development and middleware integration serving the energy, financial services, and healthcare sectors.

Rachel graduated with Cum Laude honors from LSU, with a B.S. in Information Systems and Decision Sciences. In 2019, Rachel graduated with Magna Cum Laude honors from Colorado State University Global, with a Master’s Degree in Finance.

SALLY ROUSE

Chief Operating Officer

Sally has spent 20+ years in IT, Commercial Software and Consulting focused on Operations and Customer Success.  Sally most recently was the VP of Customer Success at Gilbarco Veeder-Root (a NYSE:VNT operating company), a retail petroleum equipment manufacturer and technology platform with a customer base of more than $450mm in annual revenues in their Retail Solutions organization. Sally joined W Energy Software in April of 2023 and will leverage her extensive experience in managing large Services & Customer Success organizations to drive efficiencies through automation and build cross functional synergies to support our growth and scale.   

HARI DUTT

Head of Product Management

Hari is a highly experienced professional who over 18 years has consistently demonstrated a passion for leveraging technology to achieve exceptional business outcomes in the Energy industry. Prior to W Energy Software, Hari as the Director of product management was pivotal in shaping the JOYN product line and ensuring its alignment with overall business strategy making Seven Lakes Technologies a market leader in oilfield operations and data capture. As an offshore oilfield engineer in the North Atlantic and Gulf of Mexico, Hari brings a unique perspective to the Energy software industry. 

Hari graduated from the MIT Sloan School of Management with an MBA. He also has a bachelor’s degree in Materials & Metallurgical engineering from the world-renowned Indian Institute of Technology, Chennai.

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