Sally Rouse joins W Energy Software as Chief Operating Officer

Sally Rouse joins W Energy Software as Chief Operating Officer

Sally has spent more than 20 years in IT, Commercial Software and Consulting focused on Operations and Customer Success. She most recently was the Vice President of Customer Success at Gilbarco Veeder-Root, Retail Solutions, a fuel dispenser manufacturer and technology platform with a customer base of more than $450mm in annual revenues. Prior to that, Sally held executive positions at Capco, Spark Energy and Aurea Software.

W Energy’s CEO, Rachel Collins, said of the announcement: “As we continue to focus on efficiency, scale, and growth, Sally’s extensive experience in driving execution and achieving results make her the perfect choice to lead our operational teams. I’m confident that, with her customer-centric leadership style, our customers will continue to view us as a strategic partner essential to their daily operations. We are thrilled to welcome Sally to the talented W Energy team.”

“I am very fortunate to have the opportunity to be a part of the W Energy Software team,” said Rouse. “I look forward to applying my skills and expertise in managing large services and customer success organizations to drive operational efficiencies through automation, to expand cross-functional synergies to support our growth and scale, and to continue delivering high-quality service to our customers.”

About W Energy Software

W Energy Software, headquartered in Tulsa, Oklahoma, revolutionizes the oil and gas industry with its leading cloud-based energy platform. Made for upstream and midstream companies, our platform combines advanced software with deep industry knowledge, offering solutions spanning Field Service Management, Production, Accounting, Land, and Transportation. Countless energy professionals turn to W Energy to help their businesses adapt and grow. As the energy industry evolves, so does W Energy, continuously refining our platform to empower today’s needs and tomorrow’s advancements. Visit us at to see how we’re shaping the future of energy operations.

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